Summary: Icc Les

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  • 1 Les 1

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  • Why is cultural competence important? 3

    1 globalization
    2 increasingly: different cultures working together
    3 becomes more important
  • What is intercultural communication

    comm between sorces en receivers from different cultures
  • How does the onion model work? (Schein)

    First layer: artefacts  first thing you notice when you enter a new country
    Second layer: norms and values written and unwritten standaards of correct disered behaviour
    Third layer: Assumptions learned very young and unaware of their influence.
  • How do you create effective intercultural communication?

    - bringing basic assumptions of our own culture to our awareness
    - regonizing the basic assumptions of other cultures.
  • What does effective ICC bring you??

    - creative and effective comm with people from different countries
    - cultural diversity at work = a source of insparation and growth

    --> cultural synergy
  • What does low power distance mean?

    - childeren as equal
    - your opinion is valid
    - you do not wait for orders, you take initiative
  • high uncertainty avoidance

    - strict rules
    - uncertainty is seen as threat
    - structures is expected
    - safety and security -> motivators in life
    - need for predictability: strict formal and informal rules
  • 2 Les 2

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  • You can divide culture in 3 different areas:

    -human relationships

    -time
    -nature
  • Why is understanding the core of a culture so important?


    40% of all mergers & acquisitions (McKinsey) failure due to cultural differences or inadequate communications!
  • 4 step approach to develop cultural competence by trompenaars

    1 recognize: increase awareness
    2 respect: appreciate cultural differences
    3 reconcile: resolve cultural differences
    4 realize & root: implement reconciling actions
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